Personal branding can be thought of as developing a "mark" that is created around the work you do. You can use this "mark" to display your skills, personality, and values. Your personal brand is what will differentiate you from others in the same field. With the advent of social media even if you’re not branding yourself, you can be sure others do it for you. Branding will give you an effective way to broadcast who you are to the world quickly and efficiently. Don't be afraid to present the real you to the world. In a world where the media is consistently bombarding us with unhealthy and unattainable ideals of what it looks like to be successful, your authenticity may turn out to be the trump card for winning people over.

Branding on a business-level is quite common, but today branding is becoming just as important on a personal level. Personal branding is the secret ingredient that can make you stand out of a stack of resumes. After all, you might work for a business that works with other businesses, but at the end of the day, it’s people working with people and that’s what makes business relationships valuable. Developing your personal brand is a way of controlling your career development and how you are perceived in the marketplace. In a world where people are Googling you at every stage of your career, a strong personal brand will help you get the right jobs, promotions, and increase your ability to attract talent and capital. By branding yourself as an active leader in your industry, you open the door to tons of possibilities which may include jobs, partnerships, blog exchanges, interviews, mentorships etc.

We have established that personal branding is the process of presenting yourself as a marketable and trustworthy entity.

Building a personal brand can require a lot of time and effort, but it’s worth it. The need for a personal brand will continue to increase as you move further and further in your life and career. It’s the one thing that no one can take away from you. It’s a leadership requirement that lets people know who you are and what you represent. Your personal brand should showcase to the world the unique combination of skills and experiences that make you, you. Effective personal branding will make you a class apart from other professionals in your field.

As a fellow of the The Campus Connect – Rex Karmaveer Global Young Leaders Fellowship and Karmaveer Chakra Awards (GYLF) you will get an opportunity to build yourself up as a strong personality. Meeting the top thought leaders and the previous fellows of GYLF will help you realize how personal branding can affect you and help you gain the trust of people who may wanted to be associated with you and the work you are doing

Check out more about GYLF : http://www.thecampusconnect.gylf

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